Meiomi Wines Becomes “Official Wine” of the PGA TOUR and PGA TOUR Champions

Meiomi Wines and PGA TOUR sign new marketing partnership.

Meiomi has announced an exciting, high-profile partnership as the Official Wine Sponsor of the PGA TOUR and PGA TOUR Champions. This partnership came to fruition after insights revealed that Meiomi consumers not only have a high affinity for golf, but they over-index in playing golf and watching the PGA TOUR on TV. The three-year partnership will help build a long-term association between the brand and golf to increase consumer affinity.

As the leading wine brand $15 and above1, Meiomi has a loyal following and this partnership is a unique opportunity for the brand to reach new set of target consumers. In 2018, 50 million consumers watched PGA tournaments while almost 10 million unique visitors visited PGATour.com.

Meiomi will support the program with a range of advertising and marketing support, on- and off-premise activations, including a national sweepstakes where one lucky consumer will receive a trip for four people to play at the renowned TPC Sawgrass Course.

The partnership will also include activations at tournaments across the United States, including the renowned Players Championship and TOUR Championship, where fans can experience the world of Meiomi on-site through interactive wine bars serving Meiomi’s signature Pinot Noir and popular Rose and Chardonnay wines. Read the press release and check out some fast facts about Meiomi below.

MEIOMI – Fast Facts

  • #1 +$15 wine brand 1 
  • Highest velocity of top 10 brands +$15 2
  • Top $ growth driver of brands +$15 2
  • #1 PINOT NOIR on-premise 3
  • 92 POINTS: 2017 Pinot Noir; Monterey, Sonoma, and Santa Barbara counties; The Tasting Panel, October 2018
  • 92 POINTS: 2016 Pinot Noir; Monterey, Santa Barbara, and Sonoma counties; 2018 Ultimate Wine Challenge
  • 92 POINTS: 2016 Chardonnay; Monterey, Santa Barbara, and Sonoma counties; The Tasting Panel, November 2017


(1) IRI Total US MULO+C, Brand $ Sales, L26 week period ending 4/21/19  
(2) IRI i6 L12 $ Sales per point Dist. of Top 10 Brands, including all Ultra Premium + Still Wine Segments, ending 1/27/19 
(3) On-Premise Nielsen CGA ending 7/14/18


Press Release

Meiomi Wines and PGA TOUR sign new marketing partnership

Meiomi Wines Becomes “Official Wine” of the PGA TOUR and PGA TOUR Champions

PONTE VEDRA BEACH, FLORIDA AND SONOMA, CALIFORNIA (May 21, 2019) – The PGA TOUR and Meiomi Wines announced today a new multi-year marketing relationship that designates Meiomi Wines as the “Official Wine of the PGA TOUR and PGA TOUR Champions.” The leading wine brand priced $15 and above[i], Meiomi has gained a loyal following for its world-class portfolio of Coastal California wines beloved for their flavor, balance and approachability.

“Meiomi’s wine offerings are a great fit for the PGA TOUR and the tastes of many PGA TOUR fans and players,” said Brian Oliver, PGA TOUR Executive Vice President of Corporate Partnerships. “Among many commonalities between our brands, we share a commitment to excellence. We look forward to working together with Meiomi on national retail programs and activations at our tournaments that will accentuate the outstanding Meiomi experience.”

As part of the PGA TOUR’s Official Marketing Partner program, Meiomi Wines will activate the partnership at tournaments across the United States, including THE PLAYERS Championship and TOUR Championship, where fans can experience the world of Meiomi on-site through an interactive, immersive lounge. Fans will also find new premium displays and sampling opportunities at retail locations promoting Meiomi’s exclusive wine sponsorship of the PGA TOUR.

Meiomi will further support the partnership with a heavy investment in digital advertising and a nationwide retail sweepstakes in which the winner will receive a trip for four people (including airfare, hotel and spending money) to play TPC Sawgrass.The sweepstakes begins June 1, 2019 and ends October 31, 2019, during which consumers can register online at wine.social/meiomigolf.

“Meiomi Wines is proud to partner with the leading professional golf organization to bring our rich, flavor forward wines to golfers and golf fans alike,” said Jaymie Schoenberg, Vice President of Marketing for Meiomi Wines. “The PGA TOUR’s premier experiences and access within the golf world provide moments to relax and unwind with Meiomi’s elegant wines on and off the course, and we look forward to continuing to bring Meiomi enthusiasts unique experiences such as this that fit their lifestyle.”

Meiomi’s vineyards can be found in California’s preeminent coastal wine regions, which have proven ideal for producing world-class Pinot Noir, Chardonnay, and Rosé. By blending fruit from the three regions of Sonoma, Santa Barbara, and Monterey counties together, Meiomi creates richly layered wines of bold character and exceptional balance. For further information on Meiomi wines and to learn where you can find them for purchase, please visit www.meiomi.com.

About PGA TOUR
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.

The PGA TOUR co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 27 countries (90 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to 226 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2018, tournaments across all Tours generated a record $190 million for local and national charitable organizations, bringing the all-time total to $2.84 billion.

The PGA TOUR’s web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Florida.

[i] IRI Total US MULO+C, Brand $ Sales, L26 week periods ending 4/21/19

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